Go-to-Market & Business Model Development
Building GPU infrastructure is an engineering problem. Selling it is a commercial one. Most operators underinvest in business model design and launch too broadly, burning capital on customers who don't convert and pricing that leaves margin on the table.
Disintermediate builds commercial strategies grounded in how GPU infrastructure buyers actually evaluate, procure, and switch providers. Not theory. Pattern recognition from watching the market operate.
What's included
Business Model Design
What are you actually selling? Bare metal, managed Kubernetes, inference APIs, reserved capacity, or some hybrid? Each model carries different unit economics, customer expectations, and competitive dynamics. We map the trade-offs and design the model that fits your capital structure, team capabilities, and target customer.
Pricing Architecture
GPU pricing is moving fast. Reserved contracts, on-demand rates, spot markets, and committed-use discounts all coexist. We design pricing structures informed by live market data from 70+ providers - not competitor guesswork. This includes tier design, volume breaks, contract length incentives, and egress/storage pricing.
Channel & Partnership Strategy
Direct sales, marketplace listings, channel partners, system integrators, or sovereign programme partnerships? The right channel mix depends on your customer segment, deal size, and operational maturity. We develop the channel strategy and identify specific partnership targets.
Sales Motion Design
Enterprise GPU procurement follows a specific buying process: technical evaluation, security review, commercial negotiation, procurement sign-off. We design sales motions that map to how buyers actually buy - including the collateral, proof-of-concept frameworks, and objection handling your team needs.
Launch Planning & Sequencing
Which customer segment do you go after first? What's the minimum viable product that wins initial deals? We build launch sequences that focus resources on the highest-probability segments and define clear milestones for when to expand scope.
How we work
Commercial Discovery
Understand your current product, team, capital, and customer pipeline. Map existing assumptions about who buys, why, and at what price. Identify the gaps between what you think and what the market shows.
Market & Buyer Analysis
Analyse buyer segments using Disintermediate's proprietary data. Map competitor positioning, pricing, and channel strategies. Identify underserved segments and pricing white space.
Business Model & Pricing Design
Design the commercial model: product packaging, pricing tiers, contract structures, and unit economics. Stress-test against competitor responses and buyer willingness-to-pay.
GTM Strategy & Collateral
Build the go-to-market plan: target segment sequencing, channel strategy, messaging framework, sales enablement materials, and pipeline generation approach.
Launch Readiness & Handover
Deliver the complete commercial package. Workshop with your sales and marketing teams. Define launch milestones and success metrics for the first 90 days.
What you'll have at the end
Business Model Blueprint
Product architecture, pricing tiers, contract templates, and unit economics for your chosen commercial model. Ready to implement.
Competitive Pricing Analysis
Your pricing positioned against the market. Benchmarked against live data from 70+ providers with clear rationale for each pricing decision.
Go-to-Market Plan
Target segments, sequencing, channel strategy, messaging framework, and 12-month pipeline generation plan with defined milestones.
Sales Enablement Pack
Battlecards, objection handling guides, ROI calculators, and proof-of-concept frameworks your sales team can use immediately.
Launch Playbook
Week-by-week launch plan covering messaging, outreach sequences, partnership activation, and early customer acquisition targets.
Who engages on GTM advisory
- Neocloud founders preparing to launch or repositioning after initial traction
- Data centre operators entering GPU-as-a-Service and designing the commercial wrapper around their capacity
- Infrastructure vendors expanding into new geographies or customer segments and needing a structured market entry plan
- Corporate new ventures building GPU infrastructure business units inside larger organisations
- Sovereign programmes designing the commercial model for national AI compute platforms
Depending on scope and market complexity
Working directly with your commercial and leadership teams